Reputation management

Articles and guides on reputation management strategies for small businesses to help safeguard and strengthen the perception and image of organisations and their brands in the eyes of the public, customers, stakeholders, and the online community.

Business management

Small business lessons learnt from the Oxfam scandal

Here, Jennifer Janson looks at what small businesses can learn from Oxfam's perceived cover-up of allegations surrounding the improper conduct of its employees in Haiti in 2011.

Business management

Lessons learnt from the Ryanair flights crisis

Here, Jennifer Janson looks at the recent Ryanair flight cancellation episode, and discusses what small businesses can learn from the crisis.


Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.


Reputation tops list of business priorities

Global survey finds that respondents rate supply chain as their least resilient element and reputation management the top priority.

Business management

Small Business Reputation Management: the dos and don’ts

Managing the reputation of your business can be a tricky venture. Here are some top tips to help you stay afloat in a crisis.


Why protecting the reputation of your business is important

PR disasters don’t just happen to big firms – FSB urges smaller businesses to take steps to protect their reputation.

Business management

Lessons learned from…the United Airlines reputation crisis

Jennifer Janson looks at what small businesses can take away from the United Airlines reputation crisis.

Business management

How to rebuild your small business after a reputation blow

Claire Wilson discusses how to recover from a bad reputation and rebuild your small business’ image through a solid content strategy.


Lessons learned from Snap’s reputation crisis

Here, Jennifer Janson looks at how the claims of a dismissed employee threatened the reputation of a camera company, and what small business owners can take away from the episode.


Why a strong online reputation strategy is a must

Simon Wadsworth discusses what small businesses can do to protect themselves while still making the most of the marketing opportunities offered by a strong online presence.


How small businesses cope with bad reviews online

One in five small businesses say negative content and bad reviews can permanently damage their company online.


Safeguarding the online reputation of your small business

A single negative event can ruin your company's reputation. Here's how to protect your brand's image online.

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers