Blog

Patrick Forsyth, author of 100 Great Sales Ideas

Whatever kind of small business you have, you probably didn't start it because you wanted to sell things. Perhaps you have technical expertise, design flair or a bright idea. Yet people won’t beat a path to your door unless you tell them about your business and do so convincingly.

Marketing

Turn business leads into sales

British businesses spend millions of pounds every year on various marketing tools including advertising, direct mail, exhibitions and PR, but it’s just as important to follow up the enquiries and know where they came from, as it is to obtain them in the first place.

Finding and selling to customers

How to make more sales

SmallBusiness.co.uk spoke to Grant Leboff, self-titled ‘most pessimistic salesperson in Britain’ and author of Sales Therapy: Effective Selling for the Small Business Owner, for some tips on generating sales.

Finding and selling to customers

How to find customers

Targeting the right person in a company is critical, but not always easy.

Employing & managing staff

Hiring self-employed sales people

What's involved in hiring self-employed sales people to work for my company?

Finding and selling to customers

A quick guide to effective selling

Many people regard salespeople as liars, cheats and commercial vultures. Some salespeople may be like this; while others can be more successful by being honest and responsible. Either way, you will have to become a salesperson if your business is to survive.