The importance of emotion and connection in business storytelling

Storytellers in the business world can engage audiences deeply with the right balance of emotion and key facts.


Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Business management

Why storytelling is important for business success

Paul Oberschneider discusses the power of storytelling and creating a vision for constructing a brand, building confidence, and getting funding.


Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...