The importance of emotion and connection in business storytelling

Storytellers in the business world can engage audiences deeply with the right balance of emotion and key facts.


Why you should use storytelling in your PR strategy

Storytelling can really help customers connect to your business. Simran Ghata-Aura at JournoLink explains how it's done.

Business management

Why storytelling is important for business success

Paul Oberschneider discusses the power of storytelling and creating a vision for constructing a brand, building confidence, and getting funding.


Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Partner content

Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

Partner content

Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

Partner content

Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks