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7 investor personas: how start-ups can understand their motivations

Matthew Cushen, co-founder at Worth Capital, explains how start-ups can understand the motivations of 7 different investor personas

Advice

Success stories

What winning The Start-Up Series meant for me – Zaffrin O’Sullivan, Five Dot Botanics

Zaffrin O’Sullivan wondered why so many makeup brands listed impenetrable artificial ingredients. Her answer was to create sustainable eco brand Five Dot Botanics.

Success stories

What winning The Start-Up Series meant for me – Shane Lowe, Vitrue

Vitrue Health uses the camera technology developed for Hollywood blockbusters to help sports stars recover from injuries

Business Ideas & Planning

Start-up valuation – an investor guide to valuing a start-up

Matthew Cushen, co-founder at Worth Capital, explains the ins and outs, the art and not the science behind a realistic start-up valuation.

Success stories

What winning The Start-Up Series meant for me – Ed Bird, Bird Eyewear

Ed Bird wanted to create a sustainable fashion eyewear business with a social conscience. Entering The Start-Up Series competition helped him hone his vision

Crowdfunding for Business

3 ways start-ups can create irresistible investment proposals

Matthew Cushen, co-founder at Worth Capital, provides three ways start-ups can create irresistible investment proposals.

Success stories

What winning The Start-Up Series meant for me – Les Dawson, Uniblock

Les Dawson was facing an uphill battle trying to change the minds of Britain’s conservative housebuilders with his Uniblock building system. Until The Start-Up Series gave him the investment – and validation – he needed

Accounting

Why should entrepreneurs care about EIS and SEIS?

Matthew Cushen, co-founder at Worth Capital, explores why entrepreneurs should care about the EIS and SEIS tax relief scheme.

Success stories

What winning The Start-Up Series meant for me – Les Dawson, Uniblock

Les Dawson was facing an uphill battle trying to change the minds of Britain’s conservative housebuilders with his Uniblock building system. Until The Start-Up Series gave him the investment – and validation – he needed

Accounting

Why should entrepreneurs care about EIS and SEIS?

Matthew Cushen, co-founder at Worth Capital, explores why entrepreneurs should care about the EIS and SEIS tax relief scheme.

Success stories

What winning The Start-Up Series meant for me – Andy Roberts, Weekly10

Andy Roberts didn't know he'd launch an employee engagement platform when he began his career in financial services. He tells us how The Start-Up Series benefitted the business .

Startup Funding and Grants

7 funding choices when it comes to financing your start-up

You’ve got some inspirational market insight and created the killer idea for a business. You can see where the revenue will come from, and with a healthy margin. But what about the investment you’ll need to get it up and running?

Success stories

What winning The Start-Up Series meant for me – Nick James, Bedfolk

Nick and Jo James, co-founders of online bedding company Bedfolk, sold their flat to fund their online bedding business. Here Nick talks about what difference winning the Start-Up Series has made and why getting into bed with Worth Capital was so important

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Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

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Business management

How to create good cashflow habits

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