7 investor personas: how start-ups can understand their motivations
Matthew Cushen, co-founder at Worth Capital, explains how start-ups can understand the motivations of 7 different investor personas
Advice
Matthew Cushen, co-founder at Worth Capital, explains how start-ups can understand the motivations of 7 different investor personas
Advice
Success stories
Zaffrin O’Sullivan wondered why so many makeup brands listed impenetrable artificial ingredients. Her answer was to create sustainable eco brand Five Dot Botanics.
Success stories
Vitrue Health uses the camera technology developed for Hollywood blockbusters to help sports stars recover from injuries
Business Ideas & Planning
Matthew Cushen, co-founder at Worth Capital, explains the ins and outs, the art and not the science behind a realistic start-up valuation.
Success stories
Ed Bird wanted to create a sustainable fashion eyewear business with a social conscience. Entering The Start-Up Series competition helped him hone his vision
Crowdfunding for Business
Matthew Cushen, co-founder at Worth Capital, provides three ways start-ups can create irresistible investment proposals.
Success stories
Les Dawson was facing an uphill battle trying to change the minds of Britain’s conservative housebuilders with his Uniblock building system. Until The Start-Up Series gave him the investment – and validation – he needed
Accounting
Matthew Cushen, co-founder at Worth Capital, explores why entrepreneurs should care about the EIS and SEIS tax relief scheme.
Success stories
Les Dawson was facing an uphill battle trying to change the minds of Britain’s conservative housebuilders with his Uniblock building system. Until The Start-Up Series gave him the investment – and validation – he needed
Accounting
Matthew Cushen, co-founder at Worth Capital, explores why entrepreneurs should care about the EIS and SEIS tax relief scheme.
Success stories
Andy Roberts didn't know he'd launch an employee engagement platform when he began his career in financial services. He tells us how The Start-Up Series benefitted the business .
Startup Funding and Grants
You’ve got some inspirational market insight and created the killer idea for a business. You can see where the revenue will come from, and with a healthy margin. But what about the investment you’ll need to get it up and running?
Success stories
Nick and Jo James, co-founders of online bedding company Bedfolk, sold their flat to fund their online bedding business. Here Nick talks about what difference winning the Start-Up Series has made and why getting into bed with Worth Capital was so important
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis
Investing in a franchise
Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.