Writing a compelling bid that buyers can’t resist

If you want to get ahead of the game with your bid writing, take a look at the following tips.

Successfully writing bids is a highly valued skill that is useful for a wide range of occupations. Writing an effective bid means you must know your clients and be able to predict their wants and needs, and what will set you apart from your competition.

If you want to get ahead of the game with your bid writing, take a look at the following tips.

Pay attention to deadlines

Deadlines are an essential factor to consider when writing bids. In order to secure funding, companies need have the bid proposal completed and turned in by specific dates. Be sure to plan accordingly to give yourself ample amount of time. Developing a rough timeline of the bid writing process can help you to stay on track. A common reason for bid rejection is not meeting important requirements, such as deadlines.

Understand for clarity

The art of persuasion can be tricky when you’re just beginning to learn how writing bids works. However, once you conduct targeted research to develop an in-depth understanding of the details or requirements from your potential buyer, the bid writing process begins to fall into place. Researching will allow you to be clear about the project goal, outcomes for those involved, requirements, and how the project will be delivered. If your short for time, work with a professional bid writing service and ask them for help in both analysing your sector and reviewing your bid before it’s submitted.

Never be afraid to reach out for help, as this could be the determining factor in why your competitors win over the buyer.

Understand the potential buyers

It is critical that you understand who your buyers are. Is the solution you provide feasible? Does it meet the buyer’s requirements? Are you conveying your ideas clearly? These are some basic aspects you need to ensure that you are taking care of.

The buyer needs to be able to understand what you are proposing, and have enough time to analyse your strategy. If the buyer doesn’t have adequate time to determine if any of the proposed solutions meet their requirements, your proposal is almost certainly doomed.

Making the simple mistake of overlooking the buyer’s requirements is easily preventable. Requirements may get lost in a complicated and large bid, however this does not make these requirements any less critical. Larger bid projects will likely have more stages within the process. During these parts, the pool of potential bids is refined. Whether or not you are a part of a large bid pool, or are the sole contractor, you must demonstrate your abilities and capacity for delivering a solution for your buyer.

Unfortunately, not all of your potential buyers will have a clear picture for a project. Aiming to deliver only what the buyer is asking for in these cases will hurt your proposal success. Targeted researching can help you determine what the client didn’t know that they needed. This will help you stand apart from your competition. Always understand your buyer’s objectives. Focus on delivering these objectives in an efficient and effective way.

Develop a plan

Develop a strategy and the action plan, which should describe who will do which tasks, when they should do these tasks, and how they are to carry out the tasks. Keep priorities in mind and determine how much money should be allocated to what needs to be funded based on these priorities and resources.

It may be useful to create your own action plan outline to understand the bigger picture and to keep yourself organised. You’ll also want to do a risk analysis, as your buyer will want to understand what risks are involved in your implementation. Remember, you are developing a project framework that is organised. And you need to be able to persuade your buyers.

The art of persuasion involves really understanding the person you are trying to convince. Try to truly place yourself in your buyer’s perspective and see your proposed plan from their eyes. Be critical. Think of questions they may have and what your responses would be, what areas they may get confused with and what, if any, features of your plan are innovative, novel and compelling. Emphasise your plans strengths, and try to address their concerns before they even ask them. A generic solution won’t compel buyers to take your bid.

Practicing to communicate effectively and clearly will be key in you being persuasive. Make it easy for your buyer to find the relevant information they need. Regularly go through your plan, as you continue to develop it. Watch out for errors or inconsistencies. This can make you look unprofessional, and really unappealing to the buyers. Protect your reputation and come off competent. Buyers want to be comfortable in the choice that they make. They want to trust the bidder’s competency, their knowledge, the ability to perform and deliver and their capacity to handle the project overall. You need to demonstrate all of this in your bid.

Writing bids that are successful

Writing bids can seem like an overwhelming task for some. For those who need help developing a bid that is both organised and persuasive, professional bid writing services exist for those who need a complete bid proposal, or a review of a bid they developed. The process can get really complicated and paying attention to detail is critical for a successful bid.

Further reading

Ben Lobel

Ben Lobel

Ben Lobel was the editor of SmallBusiness.co.uk from 2010 to 2018. He specialises in writing for start-up and scale-up companies in the areas of finance, marketing and HR.

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