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Zest – fresh, bold, creative and fun

Zest is an award-winning employee benefits platform designed to support SME staff benefits programs by elevating employee engagement, controlling costs, automating administration and reducing risk. Logo design agency Chaos designed the new logo (and name following a complete rebrand) to be fresh (zest like) and represent the new brand DNA personality of being bold, creative, intelligent and fun. The new Z symbol is deconstructed and used graphically in other brand assets as well as being animated along with the logotype with a lowercase and approachable font, whilst the full stop at the ends adds a touch of gravitas to the name.

Further reading

8 Premier League footballers who’ve turned entrepreneur

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Tim Adler

Tim Adler is group editor of Small Business, Growth Business and Information Age. He is a former commissioning editor at the Daily Telegraph, who has written for the Financial Times, The Times and the...

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