Crowdfunding is a business financing route that utilises technology to facilitate the connection between companies seeking capital and investors seeking growth for the capital that they have to invest.

Equity crowdfunding is the predominant form of this investment, which opens up the opportunity for small investors (the crowd) to invest in companies or projects. It is a game changer for many businesses – especially start-ups. Traditionally it was difficult for entrepreneurs and small or start-up businesses to access interested investors with enough money to invest in them. By utilising new technology and the internet they provide businesses seeking investment greater visibility to a crowd of people with money to invest from across the world.

Crowdfunding for business platforms also provide a structure for investors to keep track of their investments and more easily access tax wrappers like Enterprise Investment Schemes (EIS) and Seed Enterprise Investment Schemes (SEIS) that offer tax incentives that can make smaller and start-up company investing more attractive.