GoDaddy hosts virtual Christmas high street to promote microbusinesses

#GoDaddyShops aims to connect Christmas shoppers with microbusinesses as public makes conscious effort to shop independently this year

GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.

With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.

GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.

>See also: 5 tips to make your small business TikTok marketing a success

Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.

Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.

Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.

“Our research shows we need to listen to business owners and understand the support they require. Micro-businesses need support and recognition, so they can innovate their way into our country’s economic recovery.”

>See also: 4 small business digital marketing trends you need to know in 2020

How to join #1GoDaddyShops Virtual High Street Facebook event

  1. Join the event here by selecting ‘Going’
  2. Click the ‘Discussions’ tab and share your website with a little introduction about your business and what you do
  3. Share a different product every day
  4. Share the event with your followers and friends (and we will share it with the world)
  5. Hashtag #GoDaddyUK and #GoDaddyShops on your posts

Further reading

Small business marketing 101, all the latest tips in 2020