GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.
With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.
GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.
>See also: 5 tips to make your small business TikTok marketing a success
Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.
Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.
Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.
“Our research shows we need to listen to business owners and understand the support they require. Micro-businesses need support and recognition, so they can innovate their way into our country’s economic recovery.”
>See also: 4 small business digital marketing trends you need to know in 2020
How to join #1GoDaddyShops Virtual High Street Facebook event
- Join the event here by selecting ‘Going’
- Click the ‘Discussions’ tab and share your website with a little introduction about your business and what you do
- Share a different product every day
- Share the event with your followers and friends (and we will share it with the world)
- Hashtag #GoDaddyUK and #GoDaddyShops on your posts
Further reading
Small business marketing 101, all the latest tips in 2020
