Search results for: build a brand

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Marketing

Employing & managing staff

The small business branding tool you do not know about

Lee Biggins explains why your branding message must trickle down to the recruitment process.

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Employing & managing staff

The small business branding tool you do not know about

Lee Biggins explains why your branding message must trickle down to the recruitment process.

Business Technology

Top ten tips for building a new website

Kevin Wilson explains how to make your website into a prime marketing opportunity for your business.

Finding and selling to customers

Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

Office & home working

Maintaining motivation and brand ethos, 100 miles from the office

Michael Hammond explains how he manages communication in his company when on the move.

Advice

Five dos and don’ts when self-branding your business

Here are some tips on what to do and what not to do when seeking to boost your brand.

Advice

Patrick Llewellyn on the importance of small business branding

Patrick Llewellyn, the Australian CEO and president of 99designs, talks about the origins of his branding solutions graphic design marketplace and what business owners should consider when thinking about logo design.

Marketing

How to boost your brand on LinkedIn

Conrad Ford discusses how to get the most out of the social media platform for professional networking Linkedin.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Investing in a franchise

How to build or run your own franchise

There are hundreds of businesses in the UK that have grown using franchising but often we don't know how to tell them apart from non-franchise businesses. John Hoskin explains how franchises work.

Advice