Search results for: build a brand

Inspiring partnerships – The importance of building a partnership

Forming partnerships and relationships with other businesses can be vital to your businesses success.

Small Business Banking

Business management

Why consensus and intellect do not build businesses

Here, Stephen Newton, founder and managing partner, Elixirr, explores the values needed to build a business.

Small Business Banking

Inspiring partnerships – The importance of building a partnership

Forming partnerships and relationships with other businesses can be vital to your businesses success.

Business management

Why consensus and intellect do not build businesses

Here, Stephen Newton, founder and managing partner, Elixirr, explores the values needed to build a business.

Advice

The importance of trust and integrity for your brand

Delivering a quality product or service will form the foundations of your success, but your business needs real values to guarantee it, as we discuss in this piece.

News

Why consumers are fed up with irrelevant brand communications

Almost two-thirds of consumers say they are sent too many irrelevant communications from brands, according to new research.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

Marketing

How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.

Business Ideas & Planning

How to jump on foodie trends without losing your brand identity

Here are a few key points to consider when choosing which trends to adopt, which to ignore and how best to implement your campaigns.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Business Technology

Eight steps for building a successful online business

Here, we look at eight steps to help you to get your business running online and thriving in the digital landscape.

Business management

Building business relationships: Eight pointers for small companies

If you’re looking to grow your company by expanding your professional network, the following tips from Ian Naylor of AppInstitute will help with building business relationships.