Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Seven surefire ways to boost sales

These strategies will help you increase top line growth in good times and bad.

Finding and selling to customers

Finding and selling to customers

The benefits of a joint venture

Even Simon Cowell and Sir Philip Green are seeing the benefits of a joint venture.

Finding and selling to customers

Supercharge your online sales

The size of SMEs makes them well positioned to use new technology quickly and gain competitive advantage – if they know how. Here, Xenios Thrasyvoulou, CE0 of website for freelancers PeoplePerHour.com, and SmallBusiness.co.uk provide some top tips on how to make a big impact on the net.

Finding and selling to customers

How to get more from your customers

No matter what your business, when it comes to sales the customer is king. Having a good Customer Relationship Management (CRM) system in place can help you increase turnover today as well as spot where tomorrow’s sales might come from.

Finding and selling to customers

Gift voucher power

With a million unwanted Christmas presents sold on ebay last year, gift vouchers are becoming a popular way to avoid upsetting a loved one with an ill-chosen purchase. Here's how they can benefit your business.

Finding and selling to customers

Healthy margins for speciality food

Splashing out on organic and home-grown foods is something we have developed a taste for, but with sales of fast food on the rise how are speciality and niche providers finding new ways to stimulate taste buds and be affordable?

Finding and selling to customers

Rising Star: Paul Kelly

Championed by the likes of Delia Smith and Jamie Oliver, Paul Kelly started KellyBronze turkeys more than 20 years ago with his dad Derek Kelly. The company is now supplying House of Fraser with its Christmas turkey hamper.

Finding and selling to customers

Retaining and developing existing customers

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be. Here are five tips on customer retention: 

Finding and selling to customers

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors tell SmallBusiness.co.uk how they use pricing in sales negotiations

Finding and selling to customers

Redefine your market

If you’ve hit a ceiling in terms of your rate of sales and number of customers, it may be time to find pastures new. Three owner-managers explain how it can be done

Finding and selling to customers

The power of business design

A well-designed brand identity can boost sales, ensuring your customers remember your business in a favourable light and come back time and again. Here are some things to consider.

Finding and selling to customers

How to make more sales

SmallBusiness.co.uk spoke to Grant Leboff, self-titled ‘most pessimistic salesperson in Britain’ and author of Sales Therapy: Effective Selling for the Small Business Owner, for some tips on generating sales.

Finding and selling to customers

How to stand out from the crowd

As a small business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else. This guide from SmallBusiness.co.uk should give you some useful tips.

Finding and selling to customers

How to find your clients

Reader's question: I am very new at this and have just started my own bookkeeping business working from home. I am finding it very hard to find clients. Do you have any advice?

Masterclass Series

The funding landscape

This article from Tracc looks at the changing funding landscape and how business owners can improve their chance to secure funding themselves

Partner content

5 tools to help monetise your content in 2022

We explore five online tools that you can use to help you monetise your content in 2022

Partner content

Tooling up for hybrid

Equipping your people with the best technologies for the hybrid workplace

Partner content

Securing your business in the hybrid workplace

Ensure your business is prepared for the increasing threat of cybercrime