Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Top PR tips

PR is often considered untouchable by small businesses and best left to the experts and bigger players. But getting good media coverage needn’t be scary or complex.

Finding and selling to customers

Finding and selling to customers

Dealing with dissatisfied customers

Nobody likes disappointed customers, but if your business handles complaints well you could find an angry one becomes a loyal advocate of your business. Alex Tomlin explains how.

Finding and selling to customers

How to find customers

Targeting the right person in a company is critical, but not always easy.

Finding and selling to customers

Top 10 ecommerce tips

Online auction websites such as eBay and Amazon have spawned a generation of online entrepreneurs setting up their own ecommerce sites. These top ten tips may help you follow in their footsteps.

Finding and selling to customers

Watch out for the language barrier

One might think that the confidence, even arrogance, of the British in the pervasive nature of our mother tongue would successfully see us through the maze of overseas expansion. In fact, in the minds of many of the UK’s exporters there are no barriers. However, because of Britain’s long-standing unwillingness to communicate in foreign languages we may be offending some clients and possibly ignoring others.

Finding and selling to customers

Bidding for public sector contracts

Winning a contract to supply central or local government can be a great way to grow your business and enhance your reputation. But be warned: it's a lot easier said than done.

Finding and selling to customers

How to price your products

We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don't know where to start pricing things.

Finding and selling to customers

Customer relationship management explained

Effective management of the way you sell and market to existing and potential customers is vital if your business is to succeed. This is where customer relationship management, or CRM, comes in.

Finding and selling to customers

How to price your products

We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don't know where to start pricing things.

Finding and selling to customers

Customer relationship management explained

Effective management of the way you sell and market to existing and potential customers is vital if your business is to succeed. This is where customer relationship management, or CRM, comes in.

Finding and selling to customers

Need to know: CRM

Loyal customers can sustain your business by consistently returning and buying your product or service. But you cannot create loyalty without putting in the groundwork. This is why it's crucial to establish a customer relationship management (CRM) system to help you identify who your most loyal clients are, why they keep coming back and how to enhance their overall customer experience.

Finding and selling to customers

Getting customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it is not usually that simple.

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Finding and selling to customers

Top Ten Sales & Marketing Tips

Building a reputation and customer base for your business can be difficult and time consuming.

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