Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Watch out for the language barrier

One might think that the confidence, even arrogance, of the British in the pervasive nature of our mother tongue would successfully see us through the maze of overseas expansion. In fact, in the minds of many of the UK’s exporters there are no barriers. However, because of Britain’s long-standing unwillingness to communicate in foreign languages we may be offending some clients and possibly ignoring others.

Finding and selling to customers

Finding and selling to customers

Bidding for public sector contracts

Winning a contract to supply central or local government can be a great way to grow your business and enhance your reputation. But be warned: it’s a lot easier said than done.

Finding and selling to customers

How to price your products

We are in the process of opening a fruit and veg shop. We have never done it before and although we are prepared with a lot of things we don't know where to start pricing things.

Finding and selling to customers

Customer relationship management explained

Effective management of the way you sell and market to existing and potential customers is vital if your business is to succeed. This is where customer relationship management, or CRM, comes in.

Finding and selling to customers

Need to know: CRM

Loyal customers can sustain your business by consistently returning and buying your product or service. But you cannot create loyalty without putting in the groundwork. This is why it's crucial to establish a customer relationship management (CRM) system to help you identify who your most loyal clients are, why they keep coming back and how to enhance their overall customer experience.

Finding and selling to customers

Getting customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it is not usually that simple.

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Finding and selling to customers

Tips for creating your marketing plan

The only way for a small business to genuinely survive and thrive, especially in increasingly competitive times, is to have 100% focus on its marketing efforts.

Finding and selling to customers

Sales & Marketing tips

Building a reputation for your business can be difficult and time consuming; smallbusiness.co.uk's Top Ten Sales & Marketing Tips give advice on getting the message across and building a customer base, among other issues.

Finding and selling to customers

Guide to setting prices

What price you charge is a tricky proposition. Should you go for dirt cheap or reassuringly expensive? This short guide will help.

Finding and selling to customers

Guide to raising your profile

Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.

Finding and selling to customers

Guide to effective selling

Many people regard salespeople as liars, cheats and commercial vultures. Some salespeople may be like this; while others can be more successful by being honest and responsible. Either way, you will have to become a salesperson if your business is to survive.

Finding and selling to customers

Guide to identifying your customers

This guide will help to get you thinking about who will want to buy your product or service, why they will buy, and, perhaps most importantly, how much they are willing to pay.

Finding and selling to customers

Setting up a mail order business

If you are looking to set up a mail order business, there are several issues you need to be aware of, such as legislation that applies to distance selling, delivery of goods and returns and data protection.

Partner content

How to prepare for business growth in 2022

The team at Funding Options explain how to prepare for business growth in 2022

Partner content

Tide to empower small businesses to optimise cash flow with insights tool

Tide is introducing a Cashflow Insights tool to help small businesses mitigate delays in payment and improve their credit score

Partner content

Business Current Account Masterclass

Tune into the Masterclass from the Current Account Switch Service to find out why you should switch your business account pronto

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?