Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to manage negotiation as a small business

Phil Rothwell explores how to deal with the demands of buyers in the early stages of your business.

Finding and selling to customers

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

Finding and selling to customers

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

Finding and selling to customers

How to find your killer Christmas product

Emily Coltman discusses how businesses can make the most of the Christmas period by finding the sweet spot between profit margin and revenue.

Finding and selling to customers

How to maximise online sales by upselling and cross-selling

Phil Rothwell reveals how to generate additional revenues from your website or e-commerce platform with a minimum of fuss.

Finding and selling to customers

How to get your pricing right

Consultant Chris Merrington discusses how businesses should approach their pricing structure for optimal results.

Finding and selling to customers

Top reasons why people leave a business website

Abby Hardoon presents five ways to guarantee you will turn off potential customers from your website offering.

Finding and selling to customers

How to improve the accuracy of your sales forecasting

James Cox explains how inbound marketing can help you forecast sales more scientifically and therefore more accurately.

Finding and selling to customers

Top reasons why people leave a business website

Abby Hardoon presents five ways to guarantee you will turn off potential customers from your website offering.

Finding and selling to customers

How to improve the accuracy of your sales forecasting

James Cox explains how inbound marketing can help you forecast sales more scientifically and therefore more accurately.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

How to sell your product in an economic slowdown

Andy Preston gives eight useful tips on improving your company's sales process.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Finding and selling to customers

Seven ways business networking is like online dating

Networking guru Rob Brown discusses how the lead generation process when networking bears a close resemblance to that of online dating.

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