Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Getting customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it is not usually that simple.

Finding and selling to customers

Finding and selling to customers

Top tips on pricing your product

When consumers are considering which product or service to spend their money on, an obvious consideration is price. Christian Nellemann offers some advice to small businesses looking to compete on price.

Finding and selling to customers

Tips for creating your marketing plan

The only way for a small business to genuinely survive and thrive, especially in increasingly competitive times, is to have 100% focus on its marketing efforts.

Finding and selling to customers

Sales & Marketing tips

Building a reputation for your business can be difficult and time consuming; smallbusiness.co.uk's Top Ten Sales & Marketing Tips give advice on getting the message across and building a customer base, among other issues.

Finding and selling to customers

Guide to setting prices

What price you charge is a tricky proposition. Should you go for dirt cheap or reassuringly expensive? This short guide will help.

Finding and selling to customers

Guide to raising your profile

Your new business is up and running, it has a great product that people will love, but nobody has heard of it. Now is the time to shout your message from the rooftops.

Finding and selling to customers

Guide to effective selling

Many people regard salespeople as liars, cheats and commercial vultures. Some salespeople may be like this; while others can be more successful by being honest and responsible. Either way, you will have to become a salesperson if your business is to survive.

Finding and selling to customers

Guide to identifying your customers

This guide will help to get you thinking about who will want to buy your product or service, why they will buy, and, perhaps most importantly, how much they are willing to pay.

Finding and selling to customers

Setting up a mail order business

If you are looking to set up a mail order business, there are several issues you need to be aware of, such as legislation that applies to distance selling, delivery of goods and returns and data protection.

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Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

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What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

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What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

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Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze