Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to harness negotiation and boost your sales success

Here, we look at four key tips for harnessing your negotiation skills to secure your sales pipeline.

Finding and selling to customers

Finding and selling to customers

Don’t sell to imaginary people – the art of finding your customer

Here, Ian Blackburn, managing director of Hidepark Leather, explores the idea of seeing past audience stereotypes and using data and industry insight to tap into the new trends to improve sales and marketing efforts.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Making e-commerce returns easier for customers

Here, we give a handful of tips to make e-commerce returns easier for customers, and reveal why this is an important consideration.

Finding and selling to customers

Millennials seek innovation when it comes to their shopping experience

Investment in new innovation and technologies, such as AR and VR, will reform and shape the retail world in 2018.

Finding and selling to customers

Future proofing your business – it’s time to listen to your customer

Karen Woodhead, director of marketing for Huthwaite International, reveals how organisations should future proof their businesses to secure the next customer.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.

Finding and selling to customers

How to enhance sales productivity in your organisation

Sales managers can take several steps to ensure their teams remain focused and productive, as we discuss here.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.

Finding and selling to customers

How to enhance sales productivity in your organisation

Sales managers can take several steps to ensure their teams remain focused and productive, as we discuss here.

Finding and selling to customers

Transform your SME with a business to government sales strategy

Here, we take a look at how you can transform your small business by creating a thorough ‘business to government’ sales strategy.

Finding and selling to customers

How shoppers’ changing habits could unlock the magic formula for small businesses

Nicola Longfield, director of small business at PayPal UK, explains why small businesses have to keep up with new payment and shopping technologies if they want to come out on top.

Finding and selling to customers

Are SMEs losing out on personalisation through e-commerce?

SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf.

Finding and selling to customers

Have you prepared your business for the Christmas rush?

Keith Softly, head of asset and invoice finance product, global transaction banking at Lloyds Banking Group, looks at how businesses can get their books ready for the festive period.

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