Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How service businesses can sell online

Many service-based businesses are missing out on e-commerce. David Brakha, founder and CEO of SaaS platform Blackbell, offers simple solutions for growing businesses to employ.

Finding and selling to customers

Finding and selling to customers

How to shape your customer experience vision

Here, Paul Whitelam of ClickSoftware explains what you need for your customer experience vision.

Finding and selling to customers

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social and Female Startup Club explains what small businesses need to do to engage Generation Z.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Why focusing on your company’s average transaction value is key

In this article, we look at one of the key factors that affects both sales and profits in a small business: average transaction value.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

How to run a small shop successfully: Three shop owners give their thoughts

In this piece, three shop owners reveal how they boosted their business fortunes, from introducing a more focused product range to striving for the best customer service.

Finding and selling to customers

Third party platforms: is it worth selling through the likes of eBay and Amazon?

Third party selling platforms may seem tempting to boost your small business sales, but make sure you know all of the pros and cons before you get started.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade