Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Small business essentials: The art of e-commerce

Whether you’ve done it before or it’s your first venture, there has never been a better time to explore the money-making potential of e-commerce, says Patrick Foster.

Finding and selling to customers

Finding and selling to customers

Are customer loyalty programs worth the big claims?

Customer loyalty programs have been around for a long time and we can look to successful schemes to help improve our own.

Finding and selling to customers

A beginner’s guide to sales prospecting

For businesses to find success, they need to understand and actively hunt sales. In this article, Katie Deverill, operations manager at Company Check, offers some prospecting tips for businesses.

Finding and selling to customers

How service businesses can sell online

Many service-based businesses are missing out on e-commerce. David Brakha, founder and CEO of SaaS platform Blackbell, offers simple solutions for growing businesses to employ.

Finding and selling to customers

How to shape your customer experience vision

Here, Paul Whitelam of ClickSoftware explains what you need for your customer experience vision.

Finding and selling to customers

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social and Female Startup Club explains what small businesses need to do to engage Generation Z.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

How can small businesses truly reach Generation Z?

Here, Doone Roisin of Sweet P Social and Female Startup Club explains what small businesses need to do to engage Generation Z.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Why focusing on your company’s average transaction value is key

In this article, we look at one of the key factors that affects both sales and profits in a small business: average transaction value.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

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