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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How great businesses respond to reviews in three simple steps

Here, Katie Byrne discusses how three companies reacted to reviews left by customers online.

Marketing

Marketing

Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.

Marketing

The benefits of promotional products for small businesses 

One of the oldest and most effective marketing strategies is still in use today, and that's promotional product marketing.

Marketing

How to market your small hair salon

Here, Rob Straathof looks at the ways in which to generate interest online in a local salon.

Marketing

How to feel more than content with your business website

Here, Stefano Maruzzi discusses the key considerations to make when putting content on your website.

Marketing

Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.

Marketing

Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Hidden SME overheads: The cost of poor data management

Jon Cano-Lopez discusses the marketing importance of keeping your database in check.

Marketing

Five email marketing mistakes your start-up is making – and five ways to correct those mistakes

If your email marketing plan failed there could be a variety of reasons why. Here, we run over some common mistakes and how to correct them.

Marketing

Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.

Marketing

Key design trends for small companies this year

Here, we look at some predictions for small business website and marketing communications design trends.

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