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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Brands with social media presence seen as more ‘human’

Social media platforms provide businesses with a huge opportunity to improve consumer trust, research finds.

Marketing

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Marketing

Ten Facebook video strategies for businesses

Here, Gavin Hammar shares ten strategies that will help you create more engagement for your business via the Facebook platform.

Marketing

Why sports sponsorship can be rewarding for small businesses

Here, Kelly Williams look at why sports sponsorship needn't be the preserve of huge companies.

Marketing

How to grow your business awareness without social media

Here, we look at the marketing options outside of social media to raise business awareness.

Marketing

What is the best recipe for marketing success?

Jamie Barlow presents the marketing options that will work the best for your small business.

Marketing

Make the most of mobile marketing

Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.

Marketing

How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.

Marketing

Make the most of mobile marketing

Is your business making the most of the marketing potential of mobile phones? Smallbusiness.co.uk reports on ways it can work for you – just be careful not to get on customers’ nerves.

Marketing

How best to use video in your business

Here , Andrew Ogden offers ten top tips on how you can use video to help engage your employees.

Marketing

How to improve your SEO efforts through blogging

Here, we look at three ways of enhancing SEO and online visibility for your business via a blog.

Marketing

How great businesses respond to reviews in three simple steps

Here, Katie Byrne discusses how three companies reacted to reviews left by customers online.

Marketing

Small company owners say marketing is the weakest part of their business

Business are struggling with many aspects of marketing, from PPC to telesales, finds research.

Marketing

The benefits of promotional products for small businesses 

One of the oldest and most effective marketing strategies is still in use today, and that's promotional product marketing.

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