Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Ambush marketing, professional sports and small businesses

Ben Stevens discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Playing up to national stereotypes in brand marketing

Joe Cox discusses how best to judge the portrayal of nationality when it comes to promoting your product.

Marketing

Small business video advice from content marketers

Garth Haley speaks to four content marketing experts on the benefits of using video content for small companies.

Marketing

Addressing your marketing collateral for trade shows

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

Marketing

Marketing my small business: What worked and what did not

Simon Horton shares the marketing ups and downs he experienced since starting his company.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

Marketing

Five reasons why networking has never been more important

Here, in association with Clear Books, we present five reasons why you should promote yourself and your business in person as much as possible.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

Marketing

Five reasons why networking has never been more important

Here, in association with Clear Books, we present five reasons why you should promote yourself and your business in person as much as possible.

Marketing

Social media for the small business: Start by listening

Here, Meera Sapra discusses how to create a personal voice on social media.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Marketing

How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.

Marketing