Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.
Marketing
Marketing
This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.
Marketing
Egotistical, gimmicky and grim. That is the description of millions of business cards creating a bad impression to prospective clients according to research from Lancaster University and print group The Entwistle Group. What does your card say about you and your business?
Marketing
Use this guide for ways of building and maintaining a mailing list and to find out how to encourage people to read what you send them rather than throwing it in the recycling.
Marketing
Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.
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If you are looking to announce a price increase, its important to test the market first with a few customers by telephone or face-to-face, to gauge reaction.
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Allocating time and resources to gaining new customers can be a difficult issue for small businesses – purchasing a database for marketing purposes can sometimes be out of the question.
Marketing
UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.
Marketing
Allocating time and resources to gaining new customers can be a difficult issue for small businesses – purchasing a database for marketing purposes can sometimes be out of the question.
Marketing
UK, small businesses are being urged to be cleverer with their websites to give themselves a competitive edge.
Marketing
As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.
Marketing
Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.
Marketing
Big business knows that there are many commercial advantages to be gained by deploying the right kind of design.
Marketing
The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade