Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five reasons why small businesses should focus on PPC before SEO

Here, we look at the merits of targeting PPC for your small business marketing before trying to tackle the riddle of SEO.

Marketing

Marketing

How businesses can use social media videos to influence purchasing decisions

Half of small businesses aren’t using social media, despite consumer engagement opportunities online, a new study finds.

Marketing

How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.

Marketing

Wigan: The town with the plan

Here's how an amusing video worked wonders for marketing the regeneration of the North West town of Wigan.

Marketing

The benefits of an integrated professional and personal online presence

Javier Camara discussed why entrepreneurs cannot and shouldn’t separate their personal and professional lives.

Marketing

Eight effective tools to amplify your mobile marketing

Here are eight modern tools that will kickstart your mobile marketing and make your brand stand out in a sea of advertising saturation.

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

Three reasons why your business needs better SEO

Marketing

Why small businesses need a streamlined marketing strategy

Here, we look at five pointers to an effective media strategy, that enable SMEs to better combat the challenges facing them in the UK today.

Marketing

Three reasons why your business needs better SEO

Marketing

How to utilise social media in your small business

What are the opportunities and risks of the rise in social media marketing for businesses and what are the trends businesses should be exploring?

Marketing

Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Marketing

Here are 9 do’s and don’ts for successful business networking

Ed Molyneux gives his top tips for face-to-face networking, in order to help your business flourish.

Marketing

Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade