Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to maximise the lead generation power of your company blog

Company blogs no longer serve as just website window dressing. Marketing expert James Cox gives tips on putting together the right blog to generate leads.

Marketing

Success in the new year: Brand implementation

Maite Barón discusses ways to implement the branding strategies outlined in her last article.

Marketing

How small businesses can use video for brand exposure

Here's why video can be an effective medium for small businesses to market themselves.

Marketing

How to produce great web content

You don't have to be a professional wordsmith to create compelling content on your website. Abby Hardoon, managing director of Daily Internet, gives some pointers for memorable material.

Marketing

Why the company CEO and business owner has to be a true marketer

Every company needs its leader to be a marketer. Here are five tips to help owner managers and CEOs push forward marketing and PR activity.

Marketing

Everything you need to know about Google+ for small businesses

Why should you try Google+ if you are already using Facebook and Twitter for social media marketing? Digital communications expert Carolyn Hughes reveals how the platform can help.

Marketing

Five steps towards formulating a PR plan for small businesses

Carolyn Hughes discusses how a small company owner can take on their own PR and media communications regime.

Marketing

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

Marketing

Five steps towards formulating a PR plan for small businesses

Carolyn Hughes discusses how a small company owner can take on their own PR and media communications regime.

Marketing

Four tips for improving your email marketing performance

Chloe Thomas gives advice to e-commerce companies on getting people onto your website through email marketing.

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Marketing

Living with Google: A new guide to SEO for a small business

Jasper Martens, head of marketing and communications at Simply Business, discusses how a small company should approach SEO with Google's algorithm changes in mind.

Marketing