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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five tips on how SMEs can boost the performance of Google AdWords campaigns

Here, Elias Russezki gives five pointers on what works and what doesn't when it comes to AdWords campaigns.

Marketing

Marketing

How to keep your business top of mind with customers

Chris Rowson discusses the marketing methods to employ to captivate your customer base.

Marketing

Three ways to create an army of advocates through clever marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Marketing

Playing to win: Building a famous brand

Here, Linzi Boyd, author of Brand Famous: How to get everyone talking about your business, looks at how to get your brand on the fast track to exposure.

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Marketing

How to boost your brand on LinkedIn

Conrad Ford discusses how to get the most out of the social media platform for professional networking Linkedin.

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

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