The benefits of direct marketing
Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.
Marketing
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.
Marketing
Marketing
SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.
Marketing
Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.
Marketing
I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?
Marketing
Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.
Marketing
Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.
Marketing
Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.
Marketing
Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way
Marketing
Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.
Marketing
Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way
Marketing
It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.
Marketing
Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.
Marketing
Word of mouth is the single most useful form of marketing for small businesses, finds research.
Marketing
The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.
Partner content
Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy
Partner content
HSBC - Advertising feature
Partner content
Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers
Partner content
We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.