Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The benefits of direct marketing

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best.

Marketing

Marketing

The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.

Marketing

Ethical SEO

Mark Blackhurst started SEO Next from a bedroom in 2009 and now turns over £1 million.

Marketing

How can I make my website easy to navigate?

I run a small business and am about to launch a new retail website. Can you give me some tips on making my website easy to navigate?

Marketing

Tips for Search Engine Optimisation

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

Social media influentual in reputation management

Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.

Marketing

Tips for Search Engine Optimisation – Do Your Research

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Marketing

Tips for Search Engine Optimisation – Do Your Research

Faith Evans, Head of Website Production at BT Business, explains how search engine optimisation can get you to the top of Google.

Marketing

How can I choose the best value PR campaign for my startup?

Good public relations can help a small business get its message out to the right audience. A few simple tips may help to get the press writing about you and in a good way

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Word of mouth most powerful marketing tool

Word of mouth is the single most useful form of marketing for small businesses, finds research.

Marketing

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.