Category

Running a Business

This section takes you through every important aspect of how to run a successful business. It offers expert guides and advice articles on the key elements of business management such as employing staff, finding customers, marketing and sales, pricing, people management, office and home working, business technology and everything else an entrepreneur must tackle in order to succeed.

Customer relationship management explained

Effective management of the way you sell and market to existing and potential customers is vital if your business is to succeed. This is where customer relationship management, or CRM, comes in.

Finding and selling to customers

Finding and selling to customers

Need to know: CRM

Loyal customers can sustain your business by consistently returning and buying your product or service. But you cannot create loyalty without putting in the groundwork. This is why it's crucial to establish a customer relationship management (CRM) system to help you identify who your most loyal clients are, why they keep coming back and how to enhance their overall customer experience.

Legal advice

A guide to IP

There are four main types of intellectual property (IP) – patents, trademarks, designs and copyright.

Employing & managing staff

Dealing with difficult employees

While a team of hardworking, capable staff can help a business thrive, it only takes one bad apple to wreak havoc within an organisation. We ask the experts how small businesses can tackle this common problem.

Business Technology

How to trade online

Many small businesses in the UK currently don't take enough advantage of trading online. Plenty of businesses have websites, but as few as ten per cent of these allow customers to buy goods or services online. It's a little like having a corner shop without putting in a cash register.

Legal advice

Data Protection Act

The Data Protection Act (1998) covers personal data (including audio and video) which identifies living, individual persons. It covers information held about customers and employees on both paper-based records and on a computer.

Employing & managing staff

Starting to employ people

When starting your business, you may well only be working with a small number of other people. If your business is a success and you want to expand, you may well look to take on employees. Even if you’ve been running a business for a while, now might be the time you’re looking at taking someone on.

Marketing

The value of networking events

This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.

Employing & managing staff

Starting to employ people

When starting your business, you may well only be working with a small number of other people. If your business is a success and you want to expand, you may well look to take on employees. Even if you’ve been running a business for a while, now might be the time you’re looking at taking someone on.

Marketing

The value of networking events

This is all about learning from other people who are experiencing, or have experienced, similar things to yourself. You get more from networking events if you're an active participant so get involved in debates, discussions, social events and exhibitions. Networking is valuable whether you're starting up or have been running a business for years.

Office & home working

Working away from home

Leasing property is a popular option for many small businesses, but the contracts are often packed with legal terminology.

Office & home working

Working from home

Deciding where to physically carry out your work is something which needs careful consideration. The nature of your business may dictate your location or premises choice.

Employing & managing staff

The rules of redundancy

If you are purchasing a business and do not need to employ all of the current staff, are you able to let them go by law? Carolyn Mumby from Employment Law Essentials answers this tricky question.

Small Business Insurance

Security for your business premises

Nationally, burglary is one of the most common types of crime experienced by businesses, with higher rates of re-burglary than domestic properties. This article runs through the main measures to ensure the on-site security of your business premises and minimise risk.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.