Marketing

Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.

Getting Online

As a business owner, it’s not uncommon to spend a great deal of time deciding what name you want to use for your company. Ideally, you want to choose one that represents your brand while also appealing to your target market. A name that, when people hear it, it makes them want to do business with you.

Marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Business Technology

With the surging demand of the e-commerce industry, almost all businesses are watching out for having an online store through which they can sell off their wide array of services and products.

Marketing

If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.