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Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

Marketing

Employing & managing staff

Building an effective candidate experience to attract the best talent

Alex Pavlou shares five tips on how small businesses can design a 'candidate experience' to attract the best talent.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

Employing & managing staff

Building an effective candidate experience to attract the best talent

Alex Pavlou shares five tips on how small businesses can design a 'candidate experience' to attract the best talent.

Marketing

Why telling your business story will boost your brand

In an age where consumers are bombarded with numerical data, Jon Mowat explores the power of storytelling in successful marketing campaigns.

Employing & managing staff

The three pillars to building a workforce for the future

Jane Firth shares three pillars of wisdom all founders of scaling businesses need to consider when building their first internal HR function.

News

Website builder from Vistaprint to help with small businesses’ online presence

A new website builder that allows users to create an online presence to rival big-budget competitors has been launched by Vistaprint.

Business Ideas & Planning

Four steps to building a successful small e-commerce business

In this piece, John-Paul Savant discusses the main considerations to make when starting your small e-commerce business.

Business management

How to build relationships with big businesses for mutual benefit

Here, we look at how small businesses can benefit from interactions with big business, rather than feeling they are just competing against larger operators.

Finding and selling to customers

How can small businesses compete with big brands?

In this piece, we look at five tips to ensuring your small operation can stack up with and compete against the big boys.

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Employing & managing staff

The small business branding tool you do not know about

Lee Biggins explains why your branding message must trickle down to the recruitment process.

Business Technology

Top ten tips for building a new website

Kevin Wilson explains how to make your website into a prime marketing opportunity for your business.

Finding and selling to customers

Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

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Employing & managing staff

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