Exhibitions

Articles, guides and expert advice on marketing your business through exhibitions and trade shows.

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Small Business Insurance

What events need is a government insurance policy, says sector

Business heavyweights call on government to underwrite events insurance policy, similar to that offered to TV industry

Finding and selling to customers

How to attract visitors to your exhibition stand

Having a stand at an exhibition can be a great, cost-effective way of marketing your offering. Richard Edwards gives some tips on how to do it right.

Marketing

How small businesses can maximise their exhibition expenditure

For small businesses, ensuring that you have a strong brand at an exhibition is important, here, Marler Hayley guides us on how to set up the best exhibit.

Marketing

How to stand out at a business marketing exhibition

Katie Price, director of RAL Display, talks us through the top tips for making you stand out at an exhibition.

Marketing

Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.

Marketing

Addressing your marketing collateral for trade shows

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings