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Guerrilla Marketing

Articles on the rise of guerrilla marketing, the creative and unconventional marketing strategy that uses low-cost, high-impact tactics to promote a product, service, or brand, capture the attention of a target audience, and generate buzz.

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing can be a cost-efficient way of getting exposure for your company. Here, we look at three companies that employed it successfully.

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A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

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The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

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What are the benefits of business broadband?

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