Market Research

Archive of articles on market research topics relevant for SMEs, start-ups and fast growing small companies.

Marketing

How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Finding and selling to customers

Guidelines for conducting market research for small businesses

Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker

Business Ideas & Planning

Why market research is so important for a start-up business

We look at why market research is so important for start-ups and the different types of research you can do.

Marketing

The benefits of B2B research for SMEs

Here, we look at why Business to Business (B2B) research is so important for your business.

Marketing

Does research still have a place within content creation?

Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.

Small Business Insurance

The right insurance for a market research company

Jeremy King, founder and CEO of Attest, discusses the insurance measures he put in place for his market research company, including directors and offices insurance, professional indemnity, liability and key person risk.

Marketing

Know your market

Researching your marketplace is key to helping you set up your business.

Finding and selling to customers

‘Do your research,’ says Peter Jones

Serial entrepreneur and Dragons' Den investor Peter Jones says that many small business owners fall short when it comes to appreciating the importance of research.

Blog

Getting the right message across to the right people

When you’re starting a new business or launching a new product or service, getting the right message across to the right people is imperative. Pitching your marketing material correctly is key and that demands a good understanding of your customers.

News

Small business marketing hinges on research

A small enterprise will not flourish if its marketing is not well researched and meticulously planned, it has been claimed.

Finding and selling to customers

Guide to identifying your customers

This guide will help to get you thinking about who will want to buy your product or service, why they will buy, and, perhaps most importantly, how much they are willing to pay.