Market Research

Archive of articles on market research topics relevant for SMEs, start-ups and fast growing small companies.

Finding and selling to customers

Guidelines for conducting market research for small businesses

Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker


Small business logos we really love

Your small business logo is the first thing your customers notice, without words. It defines your brand, your values, your ethos. Here are a dozen or so small business logos we love to inspire you to create your own

Business Ideas & Planning

Why market research is so important for a start-up business

We look at why market research is so important for start-ups and the different types of research you can do.


How to do your market research on a shoestring budget

Jane Frost CBE, CEO of the Market Research Society, talks about how you can do useful market research, even on a tight budget.


How market research can boost your marketing strategy

Here, we look at how businesses can use market research to make better business decisions that maintain their competitive edge.


The benefits of B2B research for SMEs

Here, we look at why Business to Business (B2B) research is so important for your business.


Does research still have a place within content creation?

Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.

Small Business Insurance

The right insurance for a market research company

Jeremy King, founder and CEO of Attest, discusses the insurance measures he put in place for his market research company, including directors and offices insurance, professional indemnity, liability and key person risk.

Finding and selling to customers

‘Do your research,’ says Peter Jones

Serial entrepreneur and Dragons' Den investor Peter Jones says that many small business owners fall short when it comes to appreciating the importance of research.


Getting the right message across to the right people

When you’re starting a new business or launching a new product or service, getting the right message across to the right people is imperative. Pitching your marketing material correctly is key and that demands a good understanding of your customers.

Business Ideas & Planning

Checklist: know your market

Do you want to sell to the common man or to the more priviliged, is your product something for shops, for the internet or for both? Use this checklist to find your target market.


Research your market

Researching your marketplace is one of the key factors to making a success of franchising.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Partner content

Agility – the new rocket fuel for today’s SMBs

How Microsoft Teams is helping small businesses stay nimble

Partner content

Six ways to boost your small company’s culture with technology

Getting the most from Microsoft Teams to help build a common purpose and connection within your business

Partner content

Five ways to boost SMB cyber defence so you can focus on growth

Want to boost your cybersecurity? Check out these five ways to strengthen your defences against attacks