Tag

Marketing strategy

Articles, news and analysis on marketing strategies for UK SMEs.

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Marketing

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

Business Ideas & Planning

How to create a new business model in a crowded market

In today's competitive business landscape, being able to innovate is a key attribute. Here, two business owners discuss how they implemented a new business model.

Business management

Six tips for success in your fitness business

Julia Stent, CEO of personal trainer site Spotter, shares her tips for success in the fitness industry.

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

Five tools used by corporations to improve marketing performance

If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.

Marketing

Precision marketing: How to maximise revenue through relevance

Brie Read, CEO of Force Ten Digital, discusses the changing attitudes to Facebook advertising and what it means for the small business landscape.

Marketing

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Marketing

Navigating personalisation – how far is too far?

Marketers have the tools to be more personalised than ever in their marketing and comms. It’s getting the level of personalisation right that’s the next challenge.

Marketing

Why businesses must take marketing seriously from the outset

It is crucial to take marketing seriously right from the outset of your small business, as Carol Graham argues in this piece.

Marketing

Early stage marketing: Overcoming the struggle for exposure

Nicole Szekeres discusses how her company, which sells bags for instruments, approached the marketing challenge in the early stages of business.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Partner content

How businesses can manage the rise in employers’ National Insurance

Philip Welsh, product marketing manager at Sage, explains why employers’ National Insurance contributions (NIC) are rising in April 2025 – impacting employee costs, cashflow and margins for firms

Business Technology

The connection between digital skills and fraud prevention in small businesses

With fraud posing a significant threat to small businesses, Rachael Tiffen from Cifas addresses the role of digital skills in fraud prevention

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth