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Marketing strategy

Articles, news and analysis on marketing strategies for UK SMEs.

Marketing

How to choose a marketing automation tool

In this post, we’ll focus on the entry level and professional marketing automation tools most suitable for small businesses.

Marketing

Taking your first steps into successful marketing

In this piece, in association with Vistaprint, we look at how three companies successfully gained marketing exposure in the early stages of business.

Marketing

What is the best recipe for marketing success?

Jamie Barlow presents the marketing options that will work the best for your small business.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Marketing

5 Ways to market your small business 

Developments in technology and the popularity of social media have bought many opportunities to small businesses, especially in terms of marketing.

Marketing

Word of mouth most powerful marketing tool

Word of mouth is the single most useful form of marketing for small businesses, finds research.

Partner content

How businesses can manage the rise in employers’ National Insurance

Philip Welsh, product marketing manager at Sage, explains why employers’ National Insurance contributions (NIC) are rising in April 2025 – impacting employee costs, cashflow and margins for firms

Business Technology

The connection between digital skills and fraud prevention in small businesses

With fraud posing a significant threat to small businesses, Rachael Tiffen from Cifas addresses the role of digital skills in fraud prevention

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth