Tag

Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

News

SMEs flock to social media

Small businesses have seen a dramatic rise in their use of social networks for business purposes over the past year, research finds.

News

Intolerance of social networks could hurt SMEs

Employers who impose strict policies against the use of social networking tools designed for business are at risk of alienating 'Generation Facebook' from joining their organisation, research finds.

Marketing

Social media influentual in reputation management

Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.

News

SME resistance to social media a ‘major barrier’

Resistance from employers to embrace social media and new ways of working could be a major barrier hindering the future potential of UK businesses and their staff, a recruitment company warns.

News

SMEs failing to maximise social media 

Small companies struggle to make effective use of the internet and social media to market themselves, finds research.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

News

Businesses spurn Twitter and Facebook

Despite the hype around social media websites, only 1 per cent of owner-managers think chatting with customers on Twitter or Facebook is key to creating good customer experiences.

Blog

Antisocial media

As important as iPods, mobile phones and cloud computing are for the march of progress, perhaps it’s time to stop seeing innovation and technology as universal forces of good.

Marketing

How to make social media work for your business

Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.

News

Social networking ‘good for business’

Taking advantage of social networking can help SMEs to grow because 'successful businesses are built on relationships', experts claim.

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?