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Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

Marketing

Social media for the small business: Start by listening

Here, Meera Sapra discusses how to create a personal voice on social media.

Office & home working

Social media in the workplace

Over recent years social media usage has been integrated into many professional roles. Here, Neil Atkinson discusses negotiating the line between professional and personal use.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

News

Small businesses failing to take advantage of social media

UK consumers would be far more likely to shop and spend money with small, independent businesses if those businesses did more to market themselves on social media sites, research finds.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Marketing

How to boost your brand on LinkedIn

Conrad Ford discusses how to get the most out of the social media platform for professional networking Linkedin.

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Business management

Unfair online criticism: Managing your brand reputation

Tom Lingard discusses the measures you can take to deal with unfair comments about your business online.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Legal advice

Social media and legal protection: Understanding the new Defamation Act

Tom Lingard discusses the new Defamation Act and how it impacts on what businesses can post online.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?