USP

Articles and guides on how and why SMEs should create Unique Selling Points, the distinctive features or benefits that set a product, service, or brand apart from its competitors.

Finding and selling to customers

The importance of defining your unique selling point

Innovate UK runs down the top tips for finding and defining your unique selling point and boost your sales.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to stand out from the crowd

As a small business owner in a competitive market, you need to differentiate your business from your competitors. It is what makes you different, your unique selling point or USP, that motivates people to choose you over anyone else. This guide from SmallBusiness.co.uk should give you some useful tips.

How businesses can manage the rise in employers’ National Insurance

Philip Welsh, product marketing manager at Sage, explains why employers’ National Insurance contributions (NIC) are rising in April 2025 – impacting employee costs, cashflow and margins for firms