Businesses big and small are preparing for Black Friday, which falls on the last Friday in November.
If you haven’t been swayed into doing your own sales yet, there are plenty of reasons to get involved. UK shoppers are expected to spend £9.2m this year, 15 per cent more than in 2020.
According to research from Statista, the UK accounted for over ten per cent of Black Friday online searches globally in September 2021.
However, you mustn’t become complacent when it comes to your online offering. Alan Mulcahy, strategy and insights director at IMRG, believes there will be a ten per cent drop in online sales this year as customers opt to shop in-store. So, you need a good conversion strategy to make the most of those online sales to keep customers coming back.
Check out the infographic below from Market Inspector for helpful tips on addressing general website issues, sending personalised cart reminder emails and more.