Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Top five tips on winning customers

Here, business speaker and author Rob Yeung discusses the keys to gaining business from potential clients.

Finding and selling to customers

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Finding and selling to customers

Broadening your horizons beyond Amazon and eBay

Zoe Ripley of ChannelAdvisor presents five online marketplaces to help online retailers venture beyond the safe harbours of eBay and Amazon.

Finding and selling to customers

How to make a discount code worth more than just a discount

Here, we look at how discount cards can be a good way of developing a better relationship with your customers.

Finding and selling to customers

It’s all in the positioning: What to do when your business seems to be losing focus

James Cox looks at what to do if your market positioning starts to drift in the early stages of business.

Finding and selling to customers

Why businesses should stop cutting their prices

Price cuts are not the only way to get ahead, and, as leading sales expert Andy Preston explains, if you win a customer on price, you are likely to lose a customer on price.

Finding and selling to customers

The pitching errors small agencies should take care to avoid

In this article, sales expert Andy Preston explains the real-life mistakes agencies make when pitching that often cost them valuable business.

Finding and selling to customers

How new EU distance selling regulations affect small businesses

Rik Hellewell discusses how changes to EU distance selling regulations could be problematic for small enterprises.

Finding and selling to customers

The pitching errors small agencies should take care to avoid

In this article, sales expert Andy Preston explains the real-life mistakes agencies make when pitching that often cost them valuable business.

Finding and selling to customers

How new EU distance selling regulations affect small businesses

Rik Hellewell discusses how changes to EU distance selling regulations could be problematic for small enterprises.

Finding and selling to customers

Top selling strategies for small businesses

Shaun Thomson gives tips on finalising sales to the inexperienced entrepreneur.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Finding and selling to customers

The demise of the account manager – and alternatives for a small business

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade