Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Finding and selling to customers

Finding and selling to customers

The demise of the account manager – and alternatives for a small business

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Finding and selling to customers

When to walk away from a deal as a small business

Time is money, and chasing lost causes can cost a small company dearly. Phil Rothwell gives some tips on breaking free of dead-end prospects.

Finding and selling to customers

Top five ways to shop online

Here's how to enhance your internet shopping experience.

Finding and selling to customers

How to manage negotiation as a small business

Phil Rothwell explores how to deal with the demands of buyers in the early stages of your business.

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

Finding and selling to customers

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

Finding and selling to customers

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

Finding and selling to customers

How to find your killer Christmas product

Emily Coltman discusses how businesses can make the most of the Christmas period by finding the sweet spot between profit margin and revenue.

Finding and selling to customers

How to maximise online sales by upselling and cross-selling

Phil Rothwell reveals how to generate additional revenues from your website or e-commerce platform with a minimum of fuss.

Finding and selling to customers

How to get your pricing right

Consultant Chris Merrington discusses how businesses should approach their pricing structure for optimal results.

Finding and selling to customers

Top reasons why people leave a business website

Abby Hardoon presents five ways to guarantee you will turn off potential customers from your website offering.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

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