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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five small business tools for online PR on a budget

Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.

Marketing

Marketing

B2B businesses should think smart content

Here, Tom Pepper, director of LinkedIn marketing solutions in the UK, discusses what B2B SMEs should consider following Small Business Saturday.

Marketing

Improving click-through rates: Three psychological approaches

In this piece, Hardik Oza explores three principles of psychology that will dramatically improve your click-through rate.

Marketing

Email verification service: How to choose the best service provider?

If you are in a business where most of the communication is done through emails, then you will know the importance of having a clean mailbox.

Marketing

Ingenious Christmas marketing: Three rules for small businesses

Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.

Marketing

Why you need an SEO strategy to succeed in business

There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.

Marketing

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Marketing

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Marketing

The importance of brand identity

Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.

Marketing

Rules for product pricing you should know about

A new small business, excited to sell its products, may not consider pricing very carefully – it’s just a matter of calculating the costs, placing a profit margin on top of that, and then hoping for the best, isn’t it? No, not at all; pricing your product gets a lot more complicated than that as there are many other factors to consider.

Marketing

How to become a data-driven company

Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.

Marketing

Is the art of good research dying?

Here, Guy Washer explores the link between high quality market research and effective content marketing.

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Partner content

16 ways to improve your business cash flow

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Business management

How to create good cashflow habits

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