Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.
Marketing
Marketing
Here's a guide suggesting five tools that every small business should consider using to boost their PR opportunities.
Marketing
Here, Tom Pepper, director of LinkedIn marketing solutions in the UK, discusses what B2B SMEs should consider following Small Business Saturday.
Marketing
In this piece, Hardik Oza explores three principles of psychology that will dramatically improve your click-through rate.
Marketing
If you are in a business where most of the communication is done through emails, then you will know the importance of having a clean mailbox.
Marketing
Claire Wilson, content strategy director at Stratton Craig, gives her top three rules on content marketing for small businesses.
Marketing
There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.
Marketing
What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.
Marketing
There are five key areas which you need to cover in order to improve your SEO. Here, we look at them.
Marketing
What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.
Marketing
PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.
Marketing
Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.
Marketing
A new small business, excited to sell its products, may not consider pricing very carefully – it’s just a matter of calculating the costs, placing a profit margin on top of that, and then hoping for the best, isn’t it? No, not at all; pricing your product gets a lot more complicated than that as there are many other factors to consider.
Marketing
Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Business Technology
With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!
Export & Import
Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world