Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to become a data-driven company

Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.

Marketing

Marketing

Is the art of good research dying?

Here, Guy Washer explores the link between high quality market research and effective content marketing.

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Omnichannel: Where digital and physical retail collide

Here, Laith Murad, CMO of Lightspeed, talks about the future of e-commerce and the importance of omnichannel for small businesses in today’s industry.

Marketing

Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.

Marketing

The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.

Marketing

The benefits of B2B research for SMEs

Here, we look at why market research is so important for your business.

Marketing

Marketing and creative agencies: How to find the right fit

What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

Marketing

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Marketing

Starting a scalable business: Essentials of affiliate marketing

The digital marketing landscape has made it possible for anyone to earn a living from working at home. There are various ways of generating online income, and one of the most effective and quickest ways to do so is through affiliate marketing.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?

Partner content

Business insurance everything you need to know

Every small business may need to be insured at some level. But which policies are must-haves, and which are optional? Edward Murray guides you through the maze

Partner content

London & Partners Q&A — driving growth in the London startup ecosystem

In this Q&A, we explore how London & Partners' Business Growth Programme is driving economic growth and inclusion in the London startup scene