Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

Marketing

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Marketing

Lost emails can cost you customer relationships in under 60 seconds

Consumers would consider choosing a rival brand following a negative experience, with frustration from a missing purchase confirmation emails or e-receipt beginning in seconds.

Marketing

Starting a scalable business: Essentials of affiliate marketing

The digital marketing landscape has made it possible for anyone to earn a living from working at home. There are various ways of generating online income, and one of the most effective and quickest ways to do so is through affiliate marketing.

Marketing

Account-based marketing and why your business needs to know about it

Here, we look at how a specific marketing technique can help you achieve a high ROI.

Marketing

Starting a scalable business: Essentials of affiliate marketing

Marketing

Account-based marketing and why your business needs to know about it

Here, we look at how a specific marketing technique can help you achieve a high ROI.

Marketing

Three top tips for creating an amazing promotional banner

Here are three top tips from sector experts for creating the best PVC banners for your business.

Marketing

Two thirds of businesses confess to copycat marketing

More than two thirds of businesses confess to 'copycat' marketing, pinching marketing techniques of competitors in the hopes of achieving similar results.

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