Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Marketing

Starting a scalable business: Essentials of affiliate marketing

The digital marketing landscape has made it possible for anyone to earn a living from working at home. There are various ways of generating online income, and one of the most effective and quickest ways to do so is through affiliate marketing.

Marketing

Account-based marketing and why your business needs to know about it

Here, we look at how a specific marketing technique can help you achieve a high ROI.

Marketing

Three top tips for creating an amazing promotional banner

Here are three top tips from sector experts for creating the best PVC banners for your business.

Marketing

Two thirds of businesses confess to copycat marketing

More than two thirds of businesses confess to 'copycat' marketing, pinching marketing techniques of competitors in the hopes of achieving similar results.

Employing & managing staff

How businesses can keep employee data as private as possible

Michelle Mellor, managing director at Personnel Checks, gives her advice on how companies should handle confidential information.

Marketing

Three platforms to use for online marketing on a budget

Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing campaigns on a budget.

Marketing

How to make a content strategy that fits your small business budget

Here, Claire Wilson, content strategy director at Stratton Craig, explains the best content strategy for small businesses on a budget.

Marketing

How small businesses can save money on advertising campaigns

Small businesses face financial challenges with day-to-day operations. There is no doubt that some of these businesses will end up failing, because they cannot afford to establish their brand.

Marketing

Five benefits of printed cartons for packaging

Printed packaging is an effective way to communicate the appearance, quality and other qualities of a product. Sometimes, print design also helps establish the personality of the product and the brand.

Marketing

Lessons learned from Card Factory’s reputational crisis

Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.

Marketing

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Marketing