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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Marketing

Marketing

What small businesses can learn from the F1 rebrand

Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.

Marketing

What to bring to a networking event

Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.

Marketing

Three items you should have made to promote your business

The following guide walks you through a few promotional items you may want to have made to advertise your business.

Marketing

Finding the right method of marketing on a budget

Here's how marketing can be done by yourself for a fraction of what it would normally cost.

Marketing

Ready to Start a Marketing Campaign?

Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

The three things that will make you successful in marketing

Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

How influencer marketing is following in the footsteps of digital music

Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.

Marketing

Using the data within your business to boost profitability

The ‘fourth industrial revolution’ - begun with the arrival of digital infrastructure in the late 90s and now led by cutting edge tech in the form of IoT, AI and machine learning - means almost all organisations are now big data organisations.

Marketing

Five tools used by corporations to improve marketing performance

If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.

Marketing

Best practice website marketing tips for a small business

Lynn Morrison, Marketing Director at Opus Energy, discusses some best website marketing practices that should be considered by any ambitious small business.

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