Advice and Ideas for UK Small Businesses and SMEs
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Everybody's email inboxes are stuffed with all manner of messages about privacy policies and GDPR changes. Mark Overton of Softcat takes a look at some of the best examples of companies who have contacted their customers while staying 'on brand.'
Marketing
Marketing
In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.
Marketing
Studying the evolution of large, successful brands can be a good starting point for SMEs looking to launch or maximise their brand potential, says Sarah Turner.
Marketing
Here, we present a checklist of ideas for a networking event to maximise its effectiveness for your small business.
Marketing
The following guide walks you through a few promotional items you may want to have made to advertise your business.
Marketing
Here's how marketing can be done by yourself for a fraction of what it would normally cost.
Marketing
Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.
Marketing
Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago
Marketing
Marketing and advertising are exciting opportunities for a small business. This is your chance to widen your brand exposure, generate new interest, and hopefully, increase your revenue streams too. Unfortunately, marketing isn’t magic; you can’t throw money at your business and hope to make it grow.
Marketing
Here, Chandar Pattabhiram – chief marketing officer of Coupa, outlines his views on what makes a good marketer – qualities that he believes are very different now than they were ten years ago
Marketing
Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.
Marketing
Here, Adam ‘Sven’ Williams, chief revenue officer of Takumi, explores the similarities that influencer marketing has with the digital music industry.
Marketing
The ‘fourth industrial revolution’ - begun with the arrival of digital infrastructure in the late 90s and now led by cutting edge tech in the form of IoT, AI and machine learning - means almost all organisations are now big data organisations.
Marketing
If your business is struggling to get into the minds of your customer, then your marketing might not be up to scratch. Here, we go through five tools to improve your marketing.
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.
Partner content
Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.
Employing & managing staff
In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade