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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Three types of outdoor advertising for local businesses

Out-of-home advertising supplier Clear Channel Direct have a few tips for you to keep in mind when considering outdoor advertising for your business.

Marketing

Marketing

Hiring the right lead management company

Many people are usually surprised about the responsibility that comes along with being a small business owner. From buying drug test kits for testing prospective employees to getting the right marketing strategy, owning a business is a labor intensive process.

Marketing

Exhibiting in Europe: A trader’s guide to European exhibitions

Greg Lennox, owner and managing director of RAL Display, offers four main considerations for businesses who are looking to exhibit and promote their products or services overseas.

Marketing

Digital PR and the marketing mix: How to use PR for SEO success

In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.

Marketing

Save your online reputation with professional LinkedIn profile writing

When creating their profiles, some users might need some extra help. We'll show you why you should get a professional writer so that your profile is ahead of the competition.

Marketing

Ten ways technology companies can use a content marketing strategy

In today's business landscape, every company needs to have a content marketing strategy. Here, we take a look at how to approach yours.

Marketing

Why roller banners are an essential marketing tool

Here, we learn why roll-up banners are an essential marketing tool for small businesses.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Marketing

Why roller banners are an essential marketing tool

Here, we learn why roll-up banners are an essential marketing tool for small businesses.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Marketing

Precision marketing: How to maximise revenue through relevance

Brie Read, CEO of Force Ten Digital, discusses the changing attitudes to Facebook advertising and what it means for the small business landscape.

Marketing

Display sign advertising: How to cut costs

Here, we look at the most cost-effective solutions to make your display sign messages stand out from the crowd.

Marketing

Why invest in marketing automation?

Nick Thompson, managing director, DCSL Software, discusses why off-the-shelf marketing automation isn’t always necessarily the answer, and how a custom made solution could be pave the way to success.

Marketing

The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

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