Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

Marketing

How personalised content can help you stand out in the noisy markets

Tim Redgate, co-founder of EchoMany explains how personalisation is key to engaging with consumers.

Marketing

Defining the SME – why one size doesn’t fit all when it comes to marketing

Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.

Marketing

Ten ways to save money on your event

Here, Irma Hunkeler of BlueGlass.co.uk gives her top tips for businesses looking to run an event on a budget. 

Marketing

Business cards in the digital age

Is there a place for business cards in a digital world? In this piece, we find out.

Marketing

How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.

Marketing

Affiliate campaigns: How can you measure their success?

Here, Eilidh Whyte, senior account manager at affilinet UK, discusses the measurements key to qualifying success in affiliate campaigns.

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Lead generation hacks for solopreneurs that work like magic

Content marketing organisations focus their goals around lead generation.

Marketing

Top five SEO techniques to help you rank

Here, we take a look at the top five techniques to improve your SEO and gain a higher ranking on Google.

Marketing

Why the best advertising for hospitality players is none at all

Here, Dax Dasilva, CEO of Lightspeed, explains how the hospitality industry can cut through the advertising noise.

Marketing

How important is marketing for small businesses?

Here, Shahzad Ali, managing director of Get Licensed, explains why marketing is important for small businesses.

Marketing

Get your business listed on Google Maps and Apple Maps

Here, Nisbet has created a guide into 'How to get your business listed on Google and Apple maps'.

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

Partner content

How to grow your team

Andrew Walsh, founder of AW Repair Group, takes a look at some of the key issues that small businesses face as they scale up

Partner content

How to build your business

Andrew Walsh, founder of AW Repair Group, explains why you need to invest in your branding – even if you're a small business

Partner content

Embrace your unconventional superpowers

Brij Thankey, CEO of Precision FM, explains how taking focus away from the numbers and putting it on his team has benefited his business