Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

The most appealing part of a product’s packaging revealed

What matters most about packaging? According to new research, colour and imagery are the most appealing to consumers.

Marketing

Five reasons why PR is an essential growth tool for a small business

PR can be the most effective and cheapest method in improving your brand’s exposure. Here, we look into this marketing approach.

Marketing

The importance of brand identity

Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.

Marketing

Rules for product pricing you should know about

A new small business, excited to sell its products, may not consider pricing very carefully – it’s just a matter of calculating the costs, placing a profit margin on top of that, and then hoping for the best, isn’t it? No, not at all; pricing your product gets a lot more complicated than that as there are many other factors to consider.

Marketing

How to become a data-driven company

Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.

Marketing

Is the art of good research dying?

Here, Guy Washer explores the link between high quality market research and effective content marketing.

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Omnichannel: Where digital and physical retail collide

Here, Laith Murad, CMO of Lightspeed, talks about the future of e-commerce and the importance of omnichannel for small businesses in today’s industry.

Marketing

How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.

Marketing

Omnichannel: Where digital and physical retail collide

Here, Laith Murad, CMO of Lightspeed, talks about the future of e-commerce and the importance of omnichannel for small businesses in today’s industry.

Marketing