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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Five mistakes affiliate marketers make with their new business

How quickly your affiliate business grows and how much you earn all depends on you, as Phil Coleman explains.

Marketing

Marketing

What living in an on-demand society means for small business tech

Dean Withey discusses best practice tips for mobile messaging campaigns that small businesses need to follow.

Marketing

Six tips to small business success in SMS marketing

Matthew Winters explores how your small business can use SMS marketing to its advantage.

Marketing

Is print advertisement for small businesses dead?

With the surge in consumer demand for communication and advertising online, does this spell the death of print advertising?

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

Marketing

Why data is the key ingredient to operations, loyalty and marketing

In this piece, Raj Sond reveals why data carries a transformative power for small businesses.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

Game-changing Instagram tips for small businesses

Here, Kay Brown presents six key steps for businesses looking to generate results from Instagram.

Marketing

SMEs missing out on sales through post-checkout, apps and email

Small businesses are still not utilising online outlets to communicate with customers, missing out on vital sales.

Marketing

The early-stage marketing challenges of a disruptive online business

Andrew Needham discusses how the marketing strategies for his online meeting space booking platform developed with time.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Marketing

Five ways every business can get started with text marketing

One way to grab the attention of potential customers early is to create a mobile programme before your even start up, says Holly Barber.

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