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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Marketing strategies for small businesses

Every business, whether it is big or small requires a marketing strategy that is built around the core values of the business.

Marketing

Marketing

Save The Web; most of Brits now associate ads with fake news

New research finds that British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

Marketing

Growing your social media presence as a business owner

Social media is becoming an important instrument not only for brands and corporations, but also for professionals and business owners.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

Marketing

Online shoppers would spend more to get same-day delivery

How important it is for British small businesses to be online and offer same day delivery to their customers? Studies suggest its vital.

Marketing

Trade shows tech tips to help attract more clients

Trade shows can be an excellent way to market your company and collect customers but it can be hard to make your name known in the noise; here is how you can do it.

Marketing

A brief overview of affiliate marketing

Here, we take a look at a brief overview of affiliate marketing and how this can help your business thrive in the modern world.

Marketing

Trade shows tech tips to help attract more clients

Trade shows can be an excellent way to market your company and collect customers but it can be hard to make your name known in the noise; here is how you can do it.

Marketing

A brief overview of affiliate marketing

Here, we take a look at a brief overview of affiliate marketing and how this can help your business thrive in the modern world.

Marketing

Top ten tips to mastering an email marketing campaign

Here, Tom Gottlieb, email marketing team leader at Wix.com, advises us on his top tips for running an email marketing campaign.

Marketing

Reconsidering the customer experience

Omnichannel is no longer enough when it comes to delivering an optimal customer experience, according to new research.

Marketing

Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.

Marketing

All you ever wanted to know about banners

What did Moses of old, Japanese Samurai Soldiers, Roman Nobility and Trades Union Members have in common?

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