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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Driving strategic business impact from a CMS

Stephen Morgan, co-Founder of digital transformation business, Squiz, explains why content management systems are more than just marketing tools.

Marketing

Marketing

How Facebook Live can be a powerful marketing tool for small businesses

As a business owner, embracing live video may seem daunting but Facebook Live presents a big opportunity for SMEs, argues Chris Holmes.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

Smart marketers will forget traditional PR and think BOSE

Here, Gary Jenkins, owner and director of No Brainer, tells us to forget traditional PR and marketing…instead think bought, owned, shared and earned marketing strategies.

Marketing

How to make your digital marketing work harder for you

Here are some key focus areas to consider in the field of digital marketing strategies to bring structure to your processes.

Marketing

Inauguration 2017; how marketing made Trump

Josie Scotchmer, marketing manager of Mailjet tells us why newly elected President Trump won his way to the top through marketing.

Marketing

Marketing your business: Top tips to getting quick results

Marketing

Strategies for SEO link building

Here, we look at why it's so important for SEO aspirants and veterans alike to provide top tier solutions in terms of links.

Marketing

Marketing your business: Top tips to getting quick results

Marketing

Strategies for SEO link building

Here, we look at why it's so important for SEO aspirants and veterans alike to provide top tier solutions in terms of links.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Marketing

Lessons learned from Snap’s reputation crisis

Here, Jennifer Janson looks at how the claims of a dismissed employee threatened the reputation of a camera company, and what small business owners can take away from the episode.

Marketing

Managing social media in 2017: Moving beyond the static

At present even brands with huge followings on social are failing to get the engagement they would have hoped for. Here's how to do it right.

Marketing

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

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