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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Eleven steps to SMS marketing success for small business

Here, we explore how SMS marketing and mobile audience targeting can benefit small businesses.

Marketing

Marketing

Lessons learned from… Uber’s #deleteuber crisis

In the latest in our monthly series ‘Lessons Learned’, Jennifer Janson looks at what businesses can learn from when Uber got political.

Marketing

How to structure a perfect SEO optimised page

Here, we break down what small business owners should know for optimal search engine optimisation.

Marketing

How to make trade shows work for your small business

In this piece in association with Vistaprint, SmallBusiness.co.uk talks to companies about the value they obtained from attending exhibitions and trade shows.

Marketing

Driving strategic business impact from a CMS

Stephen Morgan, co-Founder of digital transformation business, Squiz, explains why content management systems are more than just marketing tools.

Marketing

How Facebook Live can be a powerful marketing tool for small businesses

As a business owner, embracing live video may seem daunting but Facebook Live presents a big opportunity for SMEs, argues Chris Holmes.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

Smart marketers will forget traditional PR and think BOSE

Here, Gary Jenkins, owner and director of No Brainer, tells us to forget traditional PR and marketing…instead think bought, owned, shared and earned marketing strategies.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

Smart marketers will forget traditional PR and think BOSE

Here, Gary Jenkins, owner and director of No Brainer, tells us to forget traditional PR and marketing…instead think bought, owned, shared and earned marketing strategies.

Marketing

How to make your digital marketing work harder for you

Here are some key focus areas to consider in the field of digital marketing strategies to bring structure to your processes.

Marketing

Inauguration 2017; how marketing made Trump

Josie Scotchmer, marketing manager of Mailjet tells us why newly elected President Trump won his way to the top through marketing.

Marketing

Marketing your business: Top tips to getting quick results

Marketing

Strategies for SEO link building

Here, we look at why it's so important for SEO aspirants and veterans alike to provide top tier solutions in terms of links.

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