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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

What content should your small business be creating?

Here, Darren Clare looks at five types of content that, as a small business, you can easily create and distribute to help your marketing efforts.

Marketing

Marketing

How to nail conference season as a small business

Here, Ofri Ben Porat provides some top tips to nail the conference calendar and grow your small business in 2017.

Marketing

Lessons learned from New Balance’s political crisis

In the latest in our monthly series looking at how to handle reputational crises, Jennifer Janson discusses what can be learned from American shoe manufacturer New Balance and its pro-Trump outburst.

Marketing

How to achieve first-rate marketing on a start-up budget

Sammy Blindell discusses the low-cost and no-cost marketing strategies that net the most significant results, in the least amount of time.

Marketing

How an underwear company discovered its market’s needs

In this piece, Dr. Mark Davey discusses how key research among friends and family influenced an about-turn for the positioning of his underwear company.

Marketing

Small business tips for tracking your online reputation

Business owners can address the challenge of reputation management by employing brand monitoring tools. Here, Yana Yelina reviews some of them.

Marketing

Consumers buy products endorsed with user-generated images

People trust social media posts with user-generated images seven times more than traditional ads, a new study reveals.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Marketing

Consumers buy products endorsed with user-generated images

People trust social media posts with user-generated images seven times more than traditional ads, a new study reveals.

Marketing

Six essential steps to getting your marketing strategy right

Here, David English explores the simple marketing tips to reaching more customers more effectively.

Marketing

Small businesses bemoan Facebook advertising system

SMEs express dissatisfaction with Facebook advertising, as many struggle to see their visibility turn into profit.

Marketing

Businesses are not measuring their social media marketing efforts

Businesses are failing to measure their social media marketing efforts regularly, according to new research.

Marketing

Five online marketing strategies to gear up for Christmas

With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.

Marketing

Simple ways for your offline marketing to benefit your online marketing

Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.

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