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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Royal Mail provides insight into direct marketing

The Royal Mail has launched a new website service to assist businesses that use Direct Marketing (DM) as an integral part of the their overall marketing strategy.

Marketing

Marketing

Spamming directive could harm SMEs

Internet marketing may have become an essential plank of many businesses' growth strategies, but it is an activity attracting increasing controversy.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.

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Business Technology

Why you should upgrade your tech now rather than later

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Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

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16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature