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Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Business Technology

Eight steps for building a successful online business

Here, we look at eight steps to help you to get your business running online and thriving in the digital landscape.

Business management

Building business relationships: Eight pointers for small companies

If you’re looking to grow your company by expanding your professional network, the following tips from Ian Naylor of AppInstitute will help with building business relationships.

Marketing

The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.

News

Brick-and-mortar is retailers’ foundation, but online still needs some building

Despite substantial investment, large U.K retailers are less confident in their online shopping experience than small businesses.

Marketing

Thoughtful marketing that helps small B2B brands make a big impact

Jenny Hughes explains why a strong B2B brand means more than a logo, and explains some simple steps to take to determine your brand personality.

Business management

How to rebuild your small business after a reputation blow

Claire Wilson discusses how to recover from a bad reputation and rebuild your small business’ image through a solid content strategy.

News

Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.

Business management

How small wedding boutiques can compete with larger brands

With the wedding season about to start in earnest, we look at how independent stores can capitalise.

Business Ideas & Planning

How to build a business that stands out in a traditional marketplace

Here, Chris Kaye gives some top tips on how you can get the upper hand when it comes to making your business stand out from the rest.

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Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.