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How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.

Marketing

Business management

Six ways to really measure business success

Here, entrepreneur Jonathan Kettle delves into the metrics for ascertaining how well you are doing in business.

Marketing

How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.

Business management

Six ways to really measure business success

Here, entrepreneur Jonathan Kettle delves into the metrics for ascertaining how well you are doing in business.

Marketing

How to keep your business top of mind with customers

Chris Rowson discusses the marketing methods to employ to captivate your customer base.

News

Would-be entrepreneurs hampered by fear of failure

More than half of British workers confess that a fear of failure stops them from turning a potentially game-changing idea into a real business, research finds.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Finding and selling to customers

Broadening your horizons beyond Amazon and eBay

Zoe Ripley of ChannelAdvisor presents five online marketplaces to help online retailers venture beyond the safe harbours of eBay and Amazon.

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Business Technology

How to avoid big problems with a small business website

Henry Lewington, managing director of WebEden.co.uk, gives tips on creating a business website to engage and excite visitors.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Advice

Five things I would have done differently in my small business 

Tom Skinner, managing director of marketing company Go Up, reveals what he would have changed if he could have started again.

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

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A guide to getting a small business loan

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What are the funding options for hospitality businesses?

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Employing & managing staff

The importance of vocational rehabilitation services for SMEs

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What are the benefits of business broadband?

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